With over 36 years of dedication and expertise, Champion Group has proudly built a reputation as the UAE’s most trusted signage and visual communication solution manufacturer.
From concept to installation, we combine world-class craftsmanship, advanced technology, and meticulous attention to detail. At Champion, we don’t just create signs — we help you make your mark.
“There are many players in the game. But only one is the Champion.”
36+ years in UAE advertising. Three generations — from grandfather M.Y. Merchant, pioneer of neon signs in Pakistan, to sons Shoaib and Shazil leading Champion today.
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Premium Quality Solutions
ISO-certified. World-class partners: 3M-USA, Metamark-UK, SloanLED-USA, Mimaki-Japan. State-of-the-art 65,000 sq ft facility at Dubai Investment Park.
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Exceptional Service, Guaranteed
100% client satisfaction commitment. Visit our Champion Experience Centre in DIP — live demos of all signage, LED, interactive and robotic solutions.
Champion Group’s story is inseparable from Pakistan. Three generations of signage heritage — from the streets of Lahore to the skyline of Dubai. M.Y. Merchant, pioneer of outdoor advertising and neon signs in Pakistan.
Chairman · Pakistan Business Council Dubai (Elected Jan 2025)
SHABBIR MERCHANT
Elected Chairman, PBC Dubai · Founding Member, Pakistan Association Dubai · Trustee, World Memon Organisation · Chairman, Champion Group
M.Y. Merchant pioneers outdoor advertising and neon signs in Lahore — three generations of Champion excellence.
1958
Shabbir Merchant born in Karachi. Signage wasn’t a job — it was a calling passed through blood.
1982
Champion Neon Signs Pakistan established — inaugurated by Hakim Mohammed Saeed. Now in 76 cities.
1989
Shabbir founds Champion Neon Dubai in an 800 sq ft Deira office. Pakistan’s mastery arrives in the UAE.
2025
Elected Chairman, Pakistan Business Council Dubai — bridging Pakistan’s business community to global markets.
Pakistani Brands We Proudly Serve: Hamdard Pakistan (RoohAfza) — one of our very first clients, since 1989. Plus hundreds of Pakistani businesses expanding into the UAE and GCC.
“They have a great experience center where you can pick and choose your exact options. The installation team was very professional and even problem solved issues that arose on site.”
Julian Leo Sirrao
Happy Customer
★★★★★
“The Champion Group team demonstrated exceptional professionalism completing our cafeteria signboard. Their thorough site cleanup reflects their commitment to quality service.”
Syed Adil
Happy Customer
★★★★★
“We worked with Champion Neon for our Paperworld Exhibition booth. From design to final build, the team demonstrated exceptional professionalism throughout.”
Dolphin Stationery
Exhibition Client
★★★★★
“Champion Group is an outstanding team! They created incredible ambience with LED screens, lighting, sound, and branding. Highly recommended!”
CEO Clubs Network
Corporate Client
★★★★★
“At Designsmith we look to elevate retail brand experiences. Champion Digital delivered exactly that and exceeded our expectations on every single front.”
Mihir Sanganee
Designsmith
★★★★★
“Shazil Merchant is building excellent brand loyalty through his efforts and amazing team. Nauman followed through precisely and contributed very constructive ideas.”
Namra Masood
Happy Customer
Question Answers
Frequently asked questions.
Everything you need to know about Champion’s products and services.
We provide LED & neon signs, 3D backlit signage, digital signage, and kiosks. Our turnkey approach covers design, fabrication, installation and maintenance.
Yes! We offer LED and LCD displays for rental — ideal for events, exhibitions, activations or retail promotions. Our team manages everything from setup to teardown.
Absolutely. We specialise in exhibition booth design, mall kiosks, POS displays and interactive kiosks — custom-designed to your brand identity.
Our turnkey service covers concept development, design, fabrication and installation — seamless from start to finish.
Proudly so. We have served Pakistani brands since 1989 — including Hamdard Pakistan (RoohAfza). Chairman Shabbir Merchant leads the Pakistan Business Council Dubai.
Our Champion Experience Centre is at Dubai Investment Park (DIP). Come for live demos of all solutions. We serve Dubai, all UAE and the GCC.
Chat with Champion AI now — 24/7 in 4 languages. Or call +971 4 2856595 or email sales@champions.me. Visit our DIP Experience Centre for a full consultation.
Champion AI — Live, Powered by Claude
36 years of expertise. NOW INSTANT.
Champion Group is deploying AI to give every client instant intelligence — sign recommendations, LED content, exhibition strategies. Available in English, Arabic, Urdu and Hindi, 24/7.
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Instant Signage Intelligence
Describe your space, get expert recommendations in seconds.
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LED Content Generation
AI writes rotating content scripts for your LED screen network.
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4 Languages, 24/7
Chat in English, Arabic, Urdu or Hindi — any time, any device.
CHAMPION
Your AI advisor is online. Tap the gold button at the bottom right to start chatting in any language.
With over 36 years of dedication and expertise, Champion Group has proudly built a reputation as the UAE’s most trusted signage and visual communication solution manufacturer. Our journey spans more than three decades of relentless hard work, continuous innovation, and a passion for transforming ideas into striking visual statements.
Our Story
Founded in 1989 by Shabbir Merchant in a modest 800 sq ft office in Deira. The legacy begins earlier with his father, the late M.Y. Merchant, who pioneered outdoor advertising and neon signs in Pakistan in the 1940s.
Today, Champion Group operates from a 65,000 sq ft facility in Dubai Investment Park, home to the Champion Experience Centre where clients see all solutions live.
Sons Shoaib Merchant (Champion Neon) and Shazil Merchant (Champion Digital) drive the next chapter of this three-generation story.
36+
Years
65K
Sq Ft
150+
Team
1000+
Clients
Our Divisions
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Industry Experience & Expertise
36+ years in UAE advertising. Three generations — M.Y. Merchant pioneering neon in Pakistan, to Shoaib and Shazil leading Champion’s digital future.
Visit our 65,000 sq ft facility at Dubai Investments Park 2. Live demonstrations of all signage, LED, interactive and robotic solutions.
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Community & Pakistan Connection
Shabbir Merchant serves as Chairman of the Pakistan Business Council Dubai (elected 2025), Founding Member of Pakistan Association Dubai, and Trustee of the World Memon Organisation.
LET’S BUILD SOMETHING TOGETHER
Contact our team for a free consultation at our Dubai Experience Centre.
Building strong, clear, and memorable identities that reflect your business values and connect with your audience. With 36 years of experience, we understand how to position brands for long-term success in competitive markets.
What We Deliver
We create cohesive brand strategies including visual identity, messaging, and brand positioning. Whether launching a new brand or refreshing an existing one, Champion delivers professional branding solutions that build trust, recognition, and lasting impact.
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Visual Identity Systems
Logos, colour palettes, typography and guidelines that work across all media.
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Environmental Branding
Office and retail interiors, wayfinding systems, branded spaces.
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Vehicle & Fleet Branding
Full vehicle wraps, fleet graphics and livery design for UAE and GCC.
High-quality LED indoor and outdoor screen solutions designed to deliver clear, vibrant, and impactful visual experiences. Built for durability, high brightness, and sharp resolution in both indoor settings and harsh UAE outdoor conditions.
LED Solutions
From consultation and design to installation and support, Champion Group delivers end-to-end LED screen solutions. We offer reliable LED displays for advertising, events, retail spaces, corporate environments, and public venues. Champion Digital also offers LED and LCD rental solutions for exhibitions, activations, and temporary events.
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Indoor LED Screens
High resolution, fine pixel pitch displays for retail, corporate lobbies and hospitality.
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Outdoor LED Screens
Weatherproof, high-brightness displays for roadside advertising and outdoor events.
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LED Rental for Events
Full rental service including delivery, setup, content management and on-site support.
More Projects
Branding
Exhibition Stands
Events
NEED LED SCREENS?
Fixed installations or rental — we do both. Contact Champion Digital today.
Custom exhibition stands that attract attention and elevate brand presence. From concept and design to fabrication and installation — solutions built to maximize space, engagement, and brand impact at any exhibition environment.
Exhibition Services
Champion Group designs and delivers custom exhibition stands for exhibitions, trade shows, and corporate events. We support both permanent and temporary setups. Whether it’s GITEX, INDEX, or a bespoke corporate event — our team ensures flawless execution.
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Custom Stand Design
Bespoke designs tailored to your brand, booth size, and exhibition objectives.
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Turnkey Delivery
Design, fabrication, transport, installation, and post-show dismantling — all handled by us.
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Digital Integration
LED screens, kiosks, touchscreens and interactive elements built into your stand.
More Projects
Branding
LED Screens
Events
PLANNING AN EXHIBITION?
Tell us your brief and we’ll design a stand that stops foot traffic dead.
From planning to execution — we bring your vision to life. Expert event services delivering seamless, unforgettable brand experiences across UAE and GCC.
Event Services
Champion Group provides complete event solutions. We specialise in combining LED screens, lighting, branding, and interactive technology to create memorable environments. CEO Clubs Network said it best — “created an incredible ambience for our venue.”
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Brand Activations
Retail activations, product launches and experiential marketing campaigns.
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LED & AV Rental
Full LED screen, LCD display and audio-visual rental with on-site technicians.
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Robotics & Interactive
Service robots, hologram displays, kinetic screens and interactive kiosks for events.
More Projects
Branding
LED Screens
Exhibition Stands
PLANNING AN EVENT?
Let’s create something unforgettable. Contact Champion Group today.
